This weekend I spent a considerable amount of time looking for a high quality video of Kid Rock shooting Bud Light cans and this is how far I go for teaching a case
ZeynepArsel
@zeyneparsel
- 13 Followers
- 13 Following
- 35 Posts
Manifesto for pedagogical feedback in the age of generative artificial intelligence
Manifesto for feedback in the age of generative artificial intelligence
New affordances and challenges are reshaping feedback processes in the age of generative AI. In the face of urgent and complex dilemmas for educators, researchers, students, and university leaders, this manifesto is a call to action. It reminds us that learning must prevail as the ultimate feedback goal, and offers ten fluid and non-prescriptive principles that are not technological directives but pedagogical commitments.
Stop Gen AICelebrate the bubble burst with this latest collection of snarky TikToks about America's Gen AI disaster, lovingly handcrafted by @HielSeitan
Recent work (open access):
Arsel, Zeynep (2025), “Platform capture: a review of the state of the art of research on platforms and a research agenda.”
https://www.tandfonline.com/doi/abs/10.1080/0267257X.2025.2549741
Arsel, Zeynep, Maria Carolina Zanette, and Carolina da Rocha Melo* (2025) "Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Co-production, and the Relationship between Market Actors."
https://journals.sagepub.com/doi/abs/10.1177/00222429241296459
Arsel, Zeynep (2025), “Platform capture: a review of the state of the art of research on platforms and a research agenda.”
https://www.tandfonline.com/doi/abs/10.1080/0267257X.2025.2549741
Arsel, Zeynep, Maria Carolina Zanette, and Carolina da Rocha Melo* (2025) "Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Co-production, and the Relationship between Market Actors."
https://journals.sagepub.com/doi/abs/10.1177/00222429241296459
What does responsible AI mean to you?
I don’t believe there is a way to do “responsible AI” in the context of existing technological infrastructure or socio-economic frameworks. From the environmental costs of data centers to the theft of data used to train the models, to the way most tech companies embed themselves into education and military industries there is no deontological or consequential ethical framework that can justify the use of AI as it is practiced today.
I am fascinated by the unreflexive buy-in to LLMs at the expense of basic research ethics, human dignity, the environment, and intellectual curiosity. I am particularly disturbed by the uncritical adoption of “synthetic data” and delegating the intimate engagement we researchers (especially qualitative) have with data to black box machine models that do not have epistemic awareness nor analytical capacity to use theory to interpret data beyond superficial content analysis
Describe your research in simple terms.
Related to the institute’s mission, I am interested in the intersection of markets and technology and how this intersection shapes organizations, human experiences, and relationships. I investigate it in the context of platforms, sponsored content, AI, drones, platform-based content circulation, and dating apps.
Related to the institute’s mission, I am interested in the intersection of markets and technology and how this intersection shapes organizations, human experiences, and relationships. I investigate it in the context of platforms, sponsored content, AI, drones, platform-based content circulation, and dating apps.
Research Spotlight
Every month, we interview a different AI2 member and highlight their research by inviting them to answer the following four questions.
This month we are pleased to highlight the research of
Dr. Zeynep Arsel, Professor of Marketing, John Molson School of Business, Concordia University Research Chair in Consumption, Markets, and Society
Distinguished Visiting Professor of Management, University of Bath
Erin Fogg