Effective marketers are also experts in the brain, not just marketing.

Find out why perception matters more than reality.

https://arhamarshad.substack.com/p/rent-a-space-in-your-audiences-brain

#Marketing #Branding

Don't confuse the customer, or you’ll lose the sale.

Address the objections of your prospects with storytelling that educates and inspires.

Use the following storytelling framework:

Problem->Discovery->Outcome->Lesson

Figure out what makes your audience tick before you write.

Ignoring the emotional needs of your audience is like ignoring the sales.

#Marketing #Sales #Storytelling

Agreeing is the road to more sales.

In selling, likes attract, and likes are born out of agreement.

I like you because I agree with you at some level.

The more the buyers know, the more they can trust information.

Education leads to sales.

#Marketing #Sales

Salespeople must know about people first and products second.

People don’t care how much you know until they know how much you care.

Remember that people buy from those whom they trust.

Stay interested before, during, and after the sale, even if you don’t get the sale.

Sales is a long-term process.

Don’t lose hope if you don’t get results.

Prospects take time to mature.

#Marketing #Sales

Create a movie in the minds of your audience.

Provide a physical location for every moment of your story.

The negative is almost always better than the positive for storytelling.

The best stories give rise to unanswered questions.

Avoid thesis statements in storytelling.

#Marketing #Storytelling

Use storytelling to build an emotional bond with your audience.

Tiny moments make up stories.

Movies and books have these 5-second moments, too.

These are moments when you connect with someone.

These are moments when you discover something about yourself or the world for the first time.

#Marketing #Storytelling

Make your product impossible to compare with alternatives.

Bridge the gap between understanding as creators and as consumers.

Put your unique strengths in the spotlight.

Target as narrow as you can to meet your near-term sales objectives.

#marketing

Make your content valuable.

-Pick out myths that are immune to criticism.

-Substantiate your content with third-party sources.

-Address FAQs that the competition hasn’t addressed.

#writing

Is your content hitting these targets?

1. Position yourself as an expert

2. Attract people who need help to solve the problems your services help with.

3. Sell your products and services

If not, perform a comprehensive review.

#marketing

You sure need encouragement when you start.

But more importantly, you need guidance.

Close the gap between your current situation and your goals.

Not every piece of content adds value to you.

So, figure out what’s good vs. what’s great for you.

Be picky.

Go for the best, not just good enough.

#personalgrowth