Sophie Freiermuth

@wickedgeekie
48 Followers
66 Following
36 Posts
Experienced old sage at #Innovation #Product#UX #UserResearch #Design & the human side of #Tech. I help teams design and build, and also coach &/or train. Want to work with me? Hit ezenka.com (rebranding in progress!)
UXUX designer, coach and trainer
User ResearchResearcher and trainer
AgileScrum master and agilist
InnovationProduct and business innovation management and coaching
I'm considering going to #vivatech next month in Paris. Any peeps going?
Great conversation today on #agenticAI with #TimDaines (who's not on Mastodon tsk tsk). I was hoping to ship something this summer but looks unlikely. We discussed a lot of #semantics and #informationarchitecture will matter a lot to inform those agents.
I'll be at #AgileIndia later this month and hope to see many of you there! I have a discount code if you can make it to Bengaluru.
Check my session at https://confengine.com/conferences/agile-india-2025/proposal/21469/scrum-and-lean-startup-in-action-going-from-design-to-delivery-of-a-dispatch-management-system-in-six-months-with-a-global-team
I couldn’t believe nobody had done this yet so I did it myself. https://www.lexiconista.com/falsehoods-about-languages/
Falsehoods programmers believe about languages

This is what we have to put up with in the software localization industry.

So I'm closing down Baguette UX, my UK based consultancy, and will instead deliver my services through Ezenka, based in wonderful Galway, Ireland.

I'm finding closing down the company a game of snakes and ladders as everything is both a chicken and an egg. Anyone's been through that and can share some advice?

Being acutely out of touch with reality, I hadn't noticed SxSW was going London.

I would have submitted this talk: "UX design got murdered between 2020 and 2024 and no-one noticed".

My beloved discipline, instead of being valued in a world that's increasingly digital, is on the contrary being rapidly eviscerated of talent and substance while no UI can make up for that and no AI has been properly trained (imho).

I'm also on BlueSky now, same old handle, same personality, more mileage.
The N26 design management team helped everyone through a carefully curated approach centered on growth and learning.
First talk, #NicoleNeuefeind and #SandraGarcia of #Oracle #Netsuite on collaboration between PMs and Designers, when it goes bad - which has critical consequences not just on the ways of working but also impacted the product delivery and quality. They tell the story of severe friction that got solved using coaching, and uncovering root causes
it's #ProductTank Barcelona tonight, kindly histed by #N26.