Who Targets Me

@whotargetsme
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On political ads, transparency and what's right for democracy. Visit https://whotargets.me/download to get involved.
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New issue of Full Disclosure just went out. All about the current run of UK by-elections, and a new tool we've built.
https://fulldisclosure.whotargets.me/p/its-by-election-season?r=1rnr42&utm_campaign=post&utm_medium=web
It's by-election season

The SNP are back and the Tories are replaying Uxbridge (but are they missing a trick?).

Full Disclosure
This is very welcome, but if it's not technically feasible, it shouldn't be in the legislation at all.
https://www.ft.com/content/770e58b1-a299-4b7b-a129-bded8649a43b
UK pulls back from clash with Big Tech over private messaging

Ministers will not immediately enforce online safety bill powers to scan apps after WhatsApp threatened shutdown

Financial Times
We'll be studying the uses of online ads in this election campaign with our partners DiCED at the University of Manchester, and the Fundacja Odpowiedzialna Polityka. Lots more info on how you can get involved in the coming days...

The Polish election was just confirmed for Oct 15th.

We're already tracking the ads, spending and targeting of over 1,500 Polish online political advertisers, with much more to come.

ps - install their browser extension to be part of the community sourced political ad tracking initiative https://whotargets.me/en/install
When is an "ad" not an "ad"?
https://whotargetsme.substack.com/p/when-is-an-ad-not-an-ad
Excellent Full Disclosure newsletter from @whotargetsme team warning of the dangers of regulatory overreach on political advertising harming free speech
When is an "ad" not an "ad"?

Answer: When it's a tweet... and why that matters

Full Disclosure

We're launching a newsletter this week (on political ads in the UK, what else!).

Sign up here:
https://whotargetsme.substack.com/

Full Disclosure | Who Targets Me | Substack

A newsletter from Who Targets Me about digital political campaigning in the UK (and sometimes beyond) in the run up to the 2024 election. Click to read Full Disclosure, by Who Targets Me, a Substack publication with hundreds of readers.

This feels really important.

The era of "Create ad" > "Select targeting" > "Add money" is coming to an end, to be replaced by automation.

It's going to have huge implications for how (or whether) we can understand what's going on in political (or any other) ads.

We're going to need totally new systems and ways of thinking about it.

https://www.ft.com/content/fc95a0f7-5e4e-4616-9b17-7b72daee6c60

Meta’s AI-driven advertising system splits marketers

News, analysis and comment from the Financial Times, the worldʼs leading global business publication

Financial Times
And here's how Estonian parties have spent nearly €200,000 on political ads on Meta in the last month.

Many Estonians here?

The Who Targets Me browser extension is tracking nearly 300 advertisers ahead of next week's Estonian Parliamentary election. #Valimised

Install it here:
https://whotargets.me/install

See who's targeting your vote on Facebook with the free Who Targets Me browser extension.

Simple instructions for how to download and install Who Targets Me for your Chrome, Firefox, Safari or Edge browser.

Who Targets Me