"""
Three years after the WhatsApp acquisition, Acton said Zuckerberg was growing impatient — recounting how he told an all-hands meeting for WhatsApp staffers Facebook needed WhatsApp revenues to continue to show growth to Wall Street.
"""

Well, Mark didn't buy WhatsApp for nothing, now did he?

"""
The ‘compromise’ being that the clause about ‘no ads’ would remain — but Facebook would get to link accounts to power friend suggestions on Facebook and to offer its advertising partners better targets for ads on Facebook. So really they just bought themselves (and their users) a bit more time
"""

At this point, it was already a lost cause for them. They didn't control shit the moment they signed that deal.

"""
After the acquisition had been cleared Acton said he later learned that elsewhere in Facebook there were indeed “plans and technologies to blend data” between the two services — and that specifically it could use the 128-bit string of numbers assigned to each phone to connect WhatsApp and Facebook user accounts.
"""

It always starts simple, "enhancing user experience".

"""
“I was coached to explain that it would be really difficult to merge or blend data between the two systems,” Acton said.

earned it a $122M fine from the European Commission for providing incorrect or misleading information on the original filing.
"""

Well, what else did you expect?

"""
Company lawyers told him the clause didn’t yet apply because it had only been “exploring”, not yet implementing monetization.

At a meeting over the issue he said Zuckerberg also told him: “This is probably the last time you’ll ever talk to me.”
"""

The $ again, if you are going to sign a contract with a tech giant like Facebook, you can be sure that you'd get screwed over at some point.

"""
The WhatsApp founders’ departure from Facebook boils down to a disagreement over how to monetize their famously ‘anti-ads’ messaging platform from Menlo Park.
Though how the pair ever imagined their platform would be safe from ads in the clutches of, er, an ad giant like Facebook remains one of the tech world’s greatest unexplained brain-fails. Or else they were mostly just thinking of the billions Facebook was paying them.
"""

Either they were naive or the $ deal was just hard to pass.