| Working at | SocialBu |
| Try SocialBu | https://socialbu.com |
LinkedIn now shows two numbers per post: in-network reach and out-of-network reach.
In-network = people who already follow you. Maintenance.
Out-of-network = strangers the algorithm chose to show. The only number that compounds.
High in-network + low out-of-network = your network likes you, the algorithm doesn't.
Instagram added an "AI Creator" account label. It's opt-in.
So it labels exactly the honest people and misses everyone it was built for.
Agencies kept asking, so it's done: high-volume comment handling on SocialBu, every connected platform.
When a post pulls hundreds of comments, the one reply that matters, angry customer, pre-sale question, gets buried for days.
Rebuilt how comments load and surface. Live now.
TikTok added text-to-video and AI transitions right inside the app. The same year its algorithm started burying videos that look AI-made.
They shipped the slop machine and the slop filter out of the same building.
2026 in one line: platforms stopped rewarding volume and recycling.
They reward "clearly made for this feed, by a human with a point of view."
Cross-post the idea. Localize the execution.
Per platform:
- TikTok: hook in the first second, talk to camera
- IG: Reel or carousel, strong cover frame
- LinkedIn: lead with the text, video optional
- X: idea as text first, media second
The fix isn't making 5 originals.
It's one idea, reshaped per platform: re-record the hook, rewrite the caption for the room, fix the aspect ratio.
Same point, native delivery.
The softer tax hits everyone though: the identical file blasted to 5 feeds reads as "not made for here."
Algorithms can tell when something was exported once and sprayed everywhere.
That's the reach you're quietly losing.
What people get wrong: cross-posting your OWN content isn't the target. The penalty hits aggregators who repost others' work untouched.
- Speeding up a clip or adding a credit screenshot ≠ original.
- Real edits, a voiceover, a take of your own = original.
Instagram just expanded its "unoriginal content" penalty from Reels to photos and carousels too (Mosseri, Apr 30).
The signal is bigger than IG: "original and native" is now a ranking input everywhere.
How to post to many platforms without tripping it 🧵