Usama Ejaz

@usamaejaz
5 Followers
2 Following
686 Posts
Started SocialBu and now my back hurts. Trying to write about my journey, marketing, startups, automation, and whatnot.
Working atSocialBu
Try SocialBuhttps://socialbu.com

Meta is removing end-to-end encrypted Instagram DMs after May 8, 2026.

The likely bigger reason is simpler moderation, safety enforcement, and less friction for Meta inside Instagram.

Private chat is being pushed to WhatsApp.

Meta is paying creators $1K-$3K/month to post on Facebook.

Meta is buying supply.
They want proven creators to treat Facebook like a serious publishing channel again.

AI workflows don't choose tools the way humans do.

Humans browse and compare. Agents use whatever got wired in at the start. Get into the wiring early. Stay there.

Most of the market is still UI-only. That window closes when everyone figures out MCP. Not there yet.

More updates as we ship.

A SocialBu CLI.

For pipelines, scripts, automation workflows, and even OpenClaw. "Post my top content from last month across all channels every Tuesday" becomes a few lines any agent can call. No dashboard. No clicks.

A SocialBu MCP server.

Any AI agent using MCP - Claude, Cursor, custom agents - can connect to SocialBu and run it directly. Schedule posts. Pull analytics. Manage accounts. No browser. No UI. Pure tool calls.

Most social media tools assume the person using them is human.

I'm changing that for SocialBu. Here's what we are building:

You don't need a dedicated Mission Control UI for your 🦞🤖 OpenClaw.

Just ask it to set it up on Notion for you if you really need that.

Next SaaS moat: proprietary context.

Features are getting copied too fast.
AI makes that worse.

What is harder to copy:
- customer history
- workflow memory
- performance patterns
- business-specific data

X Community Notes are good 😂

Social teams do not need more AI content.

They already have enough ways to generate captions, hooks, and drafts.

What they need is better coordination:
- approvals
- scheduling
- ownership
- multi-platform visibility

AI creates content.

Good software removes chaos.