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ESG demands are rising, with relevant issues driving the conversation for corporate leaders, investors, employees, and customers. Innovative ML/AI data tools are the key factor in a solution capable of evolving an aspirational or ad hoc ESG stance into a practical one.
All technology investments in any company must be justified and throw a positive balance after implementation and operationalization. However, looking at the ROI purely from the increased revenue standpoint could be a misconception similar to the disconnect between the utilization metric and value.
We are at the very beginning of an exponential change coming to our industry, and no matter your MarTech maturity level, what we will face next is not something we can manage only with tools or frameworks built one or two decades ago and probably not even five years ago for that matter.
