I help companies leverage sustainability to drive Business and Societal Value #smallactionsBIGDIFFERENCE
We are in a #sustainability chapter of #conflict. Customers demand #transparency and #tracing from companies yet #greenwashing and backpedaling is abundant. Sending the right message matters. Supply chain alignment and 3rd party certifications are key!
https://sustainablebrands.com/read/marketing-and-comms/avoid-greenhushing-trust
Long-term #sustainability means having a #legacy plan that integrates inevitable changes.
What not to do: Despite rising green energy, #Saudi Arabian minister of #energy said:
“We are still going to be the last man standing, and every molecule of hydrocarbon will come out.”
@HRC , industry standard for their #CorporateEqualityIndex released their first ever framework for best practices. #Social #sustainability has never been easier to implement with high-quality resources readily available! Are you measuring your impact?
The Human Rights Campaign’s first-ever Corporate Citizenship Report examines how corporations can work across all of their business operations to advance the inclusion, safety and flourishing of LGBTQ+ people within and outside their organizations.
Not #sponsored, just a good resource! The Honest Product Guide from @Futerra Sustainability Communications highlights the key to connecting with consumers: #transparency. In our world - highly connected, informed, and inundated with messaging - What's "Behind the Brand"?
Great read about how @iptiQ an *insurance company* strives to build #trust.
Applicable lesson: Don't #automate everything. Allow your employees to be full humans at work, and let your customers interact with them VS a faceless online portal! #ethicalAI
