The Brand Identity

@thebrandidentity
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The Brand Identity is an independent graphic design resource with a global reach, showcasing the best projects, companies and products relevant to the industry.
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Mek explain how they designed their website to reduce its CO2 emissions and energy consumption → http://t-bi.link/websitecarbonemissions

#graphicdesign #branding #typography

Designing for good: Gold Front’s transformative brand for Silo is worlds apart from the competition → http://t-bi.link/silo

#graphicdesign #branding #typography

Globular and modular: Snøhetta’s generative identity for Recreate explores its innovative character → http://t-bi.link/recreate

#graphicdesign #branding #typography

Sociotype Journal Two: celebrating creativity and resourcefulness in extraordinary circumstances → http://t-bi.link/sociotype-journal-two

#graphicdesign #branding #typography

The Brand Identity

From London-based creative studio Socio and their type foundry Sociotype, the Journal is a platform for thoughts on culture and society, but also happens to be a type specimen. Issue Two, titled ‘Makeshift,’ is an investigation of old things made new and new things made weird; a celebration of ingenuity and ad hoc creativity under extraordinary circumstances. It is typeset in Rework, Sociotype’s very own sans serif workhorse family. Issue Two features twelve essays, seven image-led articles and a twenty-four page technical type specimen; digging deep into the underground world of hobby tunnelling, exploring cowpaths of desire, shotcrete-encrusted mountainscapes and the improvised landscapes of civil unrest, as well as Gorpcore upcycling, kintsugi-style vehicle repair, amateur conservation and serial art vandalism.

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision → http://t-bi.link/eo

#graphicdesign #branding #typography

How to revamp a paper brand: Hybrid Design create a beautiful campaign for a beautiful paper range → http://t-bi.link/makeamemory

#graphicdesign #branding #typography

ShiftWalk amplify Jason Bailey Studio’s photographic works with a grid-based identity and website → t-bi.link/jasonbaileystudio

#graphicdesign #typography #branding

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail → t-bi.link/leijona

#graphicdesign #branding #typography #logo

How to apply for a job at a design studio, with help from Fiasco Design’s Co-founder Ben Steers → http://t-bi.link/howtoapplyforajob

#graphicdesign #graphicdesigner #branding #designjobs

Studio René Bieder’s Stakkat reinvents and reinvigorates the ‘dusty’ slab serif typeface genre → http://t-bi.link/srb-stakkat

#typeface #typography #graphicdesign #fonts

Stakkat Type Specimen and License Purchase – Studio Rene Bieder