Roberto Hortal

@rhortal
59 Followers
117 Following
701 Posts
Chief Product and Technology Officer. I talk about #product, #tech and things that interest me. Rationalism, empathy, smiles.
Homepagehttps://hortal.com
Roberto HortalJun 10, 2025
Developing product sense is a skill, not a gift! Understanding user needs and the bigger picture fosters better product decisions. This insightful article highlights effective ways to build your product sense through observation and practice. I encourage all PMs to dive in and sharpen their instincts! 🌳 Read more here: https://buff.ly/NtagUmb #ProductManagement #AgileDevelopment
Roberto HortalMay 18, 2025
💡 Change in product management is complex, but but Marty Cagan and the SVPG team have cracked the code to engage executives effectively. In his latest piece, John Cutler reveals how to frame transformation without threatening leadership— an essential read for anyone navigating internal change. Explore their insights here: https://cutlefish.substack.com/p/tbm-358-the-genius-of-svpg #ProductManagement #AgileTransformation
TBM 358: The Genius of SVPG

Between 60-80% of all large enterprises I speak to have brought in Marty Cagan and/or SVPG at one point in the last couple of years. That is an outstanding achievement for the SVPG mission. The positive impact is undeniable, even just based on my (admittedly biased) sample.

The Beautiful Mess
Roberto HortalMay 15, 2025
Thrilled to have joined so many incredible franchisees and colleagues at the Franchising Conference of Wall Street English. Connecting with the network and sharing the stage with my brilliant colleagues in Product and the SLT fills me with excitement for the future. The impact we’re making on learners’ lives worldwide is truly inspiring. #WallStreetEnglish #FranchiseCommunity #GlobalLearning #FutureOfEducation #MakingADifference #Teamwork
Roberto HortalMay 6, 2025
Read to the end: the list of focused activities is gold! Contextual AI Integration for Product Teams — https://Age-of-Product.com https://age-of-product.com/contextual-ai-integration/
Age-of-Product.com

Tools and insights for agile software development, product management, and lean practices to help you invent for your customers.

Age-of-Product.com
Roberto HortalMay 5, 2025
We moved away from Scrum last year. What are you waiting for? Checklist to Safely Abandon Scrum https://ageling.substack.com/p/checklist-to-safely-abandon-scrum
Checklist to Safely Abandon Scrum

Here’s what you should address

Ageling on Agile
Roberto HortalMay 5, 2025
People are throwing all kinds of things at AI. What happens sext can be really interesting! BTW I have recently discovered Simon's blog. Great resource, highly recommended. "Watching o3 guess a photo’s location is surreal, dystopian and wildly entertaining" https://simonwillison.net/2025/Apr/26/o3-photo-locations/
Watching o3 guess a photo’s location is surreal, dystopian and wildly entertaining

Watching OpenAI’s new o3 model guess where a photo was taken is one of those moments where decades of science fiction suddenly come to life. It’s a cross between the …

Simon Willison’s Weblog
Roberto HortalMay 4, 2025
Most People are Building AI Products Wrong - Here's How to do it Right: no flashy AI labels, technology that dissappears into the background and fills like magic. Great read! https://www.news.aakashg.com/p/how-to-build-ai-products
Most People are Building AI Products Wrong - Here's How to do it Right

We're all tasked with building AI products these days as PMs and product builders. But most people are getting it wrong. Today, we're going to break down how to build AI products the right way.

Product Growth
Roberto HortalMay 4, 2025
Product Behaviors and Rituals from The Lenny's Podcast. A list by John Cutler. https://johnpcutler.github.io/lenny_behaviors_and_rituals/
Product Behaviors and Rituals from The Lenny's Podcast

Roberto HortalMar 19, 2025
This may be just LEAN, or a truly new idea. Either way, this is the right way to go about things: How to Reduce Planning, Deliver More, and Surprisingly, Reduce Pressure - Johanna Rothman https://www.jrothman.com/mpd/2025/03/how-to-reduce-planning-deliver-more-and-surprisingly-reduce-pressure/
How to Reduce Planning, Deliver More, and Surprisingly, Reduce Pressure - Johanna Rothman

In my first post, Why We Have Too Much Pressure and Planning & Too Little Delivery, I discussed the issue of too much planning and how that reduced delivery. In this post, I'll address how to increase delivery by planning less. (I have a draft post of the system view of how too much planning reduces […]

Johanna Rothman
Roberto HortalMar 18, 2025
Very interesting thinking about the possible evolution of Product Teams in the age of AI. Predicting the future is always fraught with dancger but it makes sense to know what people are predicting and why: AI Native Product Teams: How They Will Think, Work, and Build Differently https://www.reforge.com/blog/ai-native-product-teams
Reforge