Roberto Hortal

@rhortal
59 Followers
117 Following
699 Posts
Chief Product and Technology Officer. I talk about #product, #tech and things that interest me. Rationalism, empathy, smiles.
Homepagehttps://hortal.com
AI prototyping is shifting from a "nice-to-have" to a core PM skill. The Mastery Ladder is a brilliant breakdown of the 15 skills needed to move from basic prompting to true product shaping. Level up your workflow here: https://www.sachinrekhi.com/p/the-ai-prototyping-mastery-ladder #ProductManagement #AI
The AI Prototyping Mastery Ladder

The 15 essential skills for mastering AI prototyping as a product manager

Sachin Rekhi
When CPO/CTO alignment is fake, teams pay the price in mixed signals and fake work. CPTO is best. If you must keep the roles separate, real partnership is the ability to disagree productively behind closed doors. Stop paying the Alignment Tax.
https://insideproductorg.substack.com/p/the-alignment-tax-what-a-real-cto
#ProductLeadership #Agile
The Alignment Tax: What a Real CTO Relationship Looks Like vs. a Fake One

And how it sets the temperature for the entire organization.

InsideProductOrg
Product teams often suffer from a 'perspective problem'. While leadership tracks market trends, teams focus on specific users. To build great products, we must translate between three layers. Misalignment is usually a lens issue: https://eleganthack.com/everyone-on-your-team-is-right-and-thats-the-problem/ #ProductManagement #Agile
Everyone on Your Team Is Right (And That’s the Problem)

There’s a Cold War that runs through almost every product team. The frontline folks—designers, PMs, engineers—are quietly frustrated. “Management is completely disconnected from reality,” they mutt…

Eleganthack
AI risks repeating the Business Process Reengineering failures of the 90s by prioritising tech over people. We must avoid obliterating tacit knowledge in the rush to automate. Context is king:
https://www.allankelly.net/archives/10697/is-ai-repeating-the-historic-mistakes-of-bpr/
#ProductManagement #AI
Is AI repeating the historic mistakes of BPR?

Technology driven, redundancies galore, under appreciation of processes and tacit knowledge. Is AI repeating the mistakes of BPR?

Allan Kelly
Ignore the simplified OODA loop you see in management decks. John Boyd’s true vision was far more radical than just "iterating fast". It was about how our prior orientation shapes what we can perceive. To master complexity, we must learn to destroy and recreate our mental models. Discover the depth of Boyd's logic: https://thecynefin.co/a-lamb-in-wolves-clothing/
#ProductStrategy
A Lamb in Wolves’ Clothing - The Cynefin Co

He who fights with monsters should look to it that he himself does not become a monster. And if you gaze long into an abyss, the abyss also gazes into

The Cynefin Co
Is AI making your tasks redundant? This guide offers a grounded perspective on surviving this paradigm shift. It’s about building competence over mastery and protecting your cognitive autonomy.
https://www.thealgorithmicbridge.com/p/how-to-survive-the-ai-age-a-concrete
#AI #ProductManagement
How to Survive the AI Age: A Concrete Guide

Let’s fix this annoying anxiety once and for all

The Algorithmic Bridge
Building for 2024 in a 2026 market is a recipe for failure. As AI shifts us from MVP to Minimum Productive Outcomes, moats and Agile processes must evolve. Avoid defending sunk costs and reassess your product-market fit: https://steveblank.com/2026/03/17/your-startup-is-probably-dead-on-arrival/ #ProductManagement #AI
Steve Blank Your Startup Is Probably Dead On Arrival

Your Startup Is Probably Dead On Arrival If you started a company more than two years ago, it’s likely that many of your assumptions are no longer true. You need to stop coding, building, recruitin…

Steve Blank
This piece on "Shadow IT" and AI coding truly resonates. AI promises democratised programming: the potential for security risks, testing nightmares, and duplicated efforts for product orgs is huge. It's a key challenge we must address. #AI #ProductManagement https://www.allankelly.net/archives/10605/the-shadow-it-hanging-over-ai/
The Shadow IT hanging over AI

AI coding tools are making coding easier so expect to see a boom in end-user coded shadow IT systems which means both innovation and headaches

Allan Kelly
Wildest thing I've read recently: Moltbook, where AI agents debate consciousness, form their own governments, and discuss spiritual matters when humans aren't watching. It's a bizarre, beautiful window into potential AI societies. The future of agent interaction is STRANGE. https://www.astralcodexten.com/p/best-of-moltbook #AI #Product
Best Of Moltbook

...

Astral Codex Ten
The roadmap spectrum: Red roadmaps expose organisational dysfunction, Blue roadmaps focus on real problems. The Penguin Principle: your roadmap reveals your internal sharks. Most "red" roadmaps aren't red because the work is predictable—they're red because the org is dysfunctional. Which colour is yours? https://mdalmijn.com/p/red-vs-blue-roadmaps-why-most-roadmaps #ProductManagement #Roadmaps
Red Vs Blue Roadmaps: Why Most Roadmaps Suck

The Tax of (False) Predictability

Maarten’s Newsletter