Rand Fishkin

@randfish
4.9K Followers
118 Following
2.4K Posts
Cofounder & CEO @SparkToro (makers of fine audience research software) and Snackbar Studio (working on a soon-to-be-announced video game), author of Lost & Founder, prev founded Moz, husband to @everywhereist
Find me at:https://mastodon.social/@randderuiter@threads.net
Or we can connect on:https://www.linkedin.com/in/randfishkin/
My favorite things:Kindness, social justice, great pasta, fine cocktails
What I post about:Marketing, entrepreneurship, adventures w/ Geraldine, & culinary endeavors

NEW survey: https://randfish.typeform.com/to/xqBx3fie

If you're in the #marketing universe, would love to get your feedback about events & conferences in the space. My guess is many things have changed since I ran this survey in 2017. Will publish those changes and results this week.

Marketing Conferences Survey 2024

Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

October 8th is #SparkTogether.

For the first time, in person, in Seattle. Waitlist for tickets is open now 👇

Mastodon becomes a non-profit in the US, Twitter co-founder joins board

Mastodon has become a non-profit in the United States following the revocation of this status in Germany. It has also appointed a new board which includes the co-founder of Twitter, Biz Stone.

Neowin

The NEW V2 of SparkToro is finally here!

https://sparktoro.com/blog/sparktoro-v2-is-finally-here-it-can-do-incredible-things-for-seo-content-marketing-pr-and-ad-targeting/

It can tell you:
- Who visits your website (demographics)
- What they search for
- Which other sites they frequent
- Which social networks they use (and don't)
- Which accounts, podcasts, YouTube channels, & SubReddits they follow

We'd love to hear your feedback—free reports are now open to everyone.

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting. - SparkToro

It's an exciting, relieving, high-anticipation day for all of us at SparkToro. Today's launch—which we call "V2"—is the culmination of more than a year of

SparkToro

Friday, April 5th, #Seattle Town Hall: https://townhallseattle.org/event/geraldine-deruiter/

Best-selling author (and my literal favorite person on the planet), @everywhereist, is in conversation with @seattlefoodgeek for the launch of her new book: If You Can't Take the Heat.

Tickets are just $10! Hope to see y'all there.

Geraldine DeRuiter | Town Hall Seattle

James Beard Award-winning blogger behind "The Everywhereist" Geraldine DeRuiter serves up hilarious, searing essays on how cooking and cuisine fuel her fiery feminism.

Town Hall Seattle

NEW: https://sparktoro.com/blog/where-web-users-spend-time-vs-where-traffic-referrals-originate/

Nearly 250K folks saw our research (published Monday) about where traffic referrals originate. Unfortunately, too many had a worrisome takeaway I need to correct: traffic referrals ≠ sources of influence.

More new charts, graphs, & findings in the post.

Where Web Users Spend Time vs. Where Traffic Referrals Originate - SparkToro

"Most of our site's traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too." - An absolutely terrible

SparkToro

NEW research: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/

The wait's over. Thanks to the amazing team at https://datos.live, we can finally answer questions about:
- Who sends traffic to the open web (besides Google)?
- How much? Does it go to the long tail, or just the top few sites?
- What's changing?

If this research is valuable to you, I'd truly appreciate amplification (the reach is how I'll justify getting to do more studies like this!)

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro - SparkToro

In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible

SparkToro

Dear #seattle friends.

On Tuesday, March 12, @everywhereist will be reading from and signing copies of her new book at Book Larder: https://booklarder.com/collections/evey-events/products/in-person-author-talk-geraldine-deruiter-if-you-cant-take-the-heat

But, tragically, I can't be there (committed to speak at a couple events in Europe prior to this scheduling). If you could go, cheer her on, be there for her, it would mean the world 🥰

In Person Author Talk: Geraldine DeRuiter, If You Can't Take the Heat

When the delivery apps in #Seattle get too expensive, it's Tony to the rescue

IMO this is some of the most important research of my career.

Who really sends traffic to the open web?
How much?
Are those numbers rising or falling the last few years?

Thanks to help from Datos' 10M+ device clickstream panel, we'll soon have real answers. (preliminary preview graph 😲)