RE: https://mastodon.social/@arstechnica/116409587609949458
#Ford needs to start selling, and #UAW to start making, the cars that drivers want to buy, not cars Ford wants to sell. Today, that means:
• safe (which means buttons and levers, not touchscreens)
• reliable (which means absence of features not necessary for one of these)
• efficient (which means not a wasteful giant box with terribly restricted driver vision)
• easy to repair (which means #rightToRepair)
• inexpensive to own and operate (which, for many, means a BEV car less expensive than the ICE Focus)
• nothing else (which, among other things, means no capacity for the car itself to connect to the Internet)
We don’t need an infotainment system: we need a sturdy place to mount a cellphone. We don’t need a built-in screen for kids: we can hang our own tablet off the back of a seat in a case with a strap. We don’t need driver distraction compensation features: we need the car itself to present no distraction. We don’t need a status symbol: we need to get us and our stuff from point A to B with minimal hassle.
Stop trying to persuade drivers to buy wasteful vehicles, and start offering drivers a means to avoid wasting their time and money.
Offer me a safe and reliable non-flashy and non-distracting EV sedan, with no needless bells or whistles, at a price which puts the payments below my current monthly cost of gas, and you’ve got a sale.