#Storytelling in #SciComm: Why are some stories remembered while others are forgotten?

The answer may lie in our cognitive biases that cause humans to attend to certain types of information more than others. For instance, we are more likely to pay attention to
🔹 information that affects us *personally*,
🔹 information that *surprises* us, or
🔹 information that might cause *danger* to us.

Read more in the Storytelling for Science Communication Toolkit:

👉 https://livrepository.liverpool.ac.uk/3194747/1/Little_Storytelling%20Toolkit%202025_33MB.pdf

#Wisskomm

What a wonderful little #SciComm resource by the American Society for Microbiology!

Very helpful tips on how to eliminate jargon, connect with the #media, and communicate about your #research:

👉 https://asm.org/magazine/2024/fall/science-communication-toolbox

Be sure to check out the microbial jargon cheat sheet! It may seem unnecessary, but you'd be surprised how often scientists entirely forget about the public meaning of a word once they get used to the scientific meaning of it. Don't make that mistake!

👉 https://asm.org/asm/media/policy-and-advocacy/hd-709-microbialjargon-worksheet_ver5.pdf

You're doing #research that you think should inform policy, but don't know how to best share it with policymakers?

The European Commission has a few tips:
👉 https://rea.ec.europa.eu/10-steps-reach-and-inform-policymakers_en

And a detailed guide on writing policy briefs:
👉 https://op.europa.eu/en/publication-detail/-/publication/05d26b80-8f7f-11f0-bfe2-01aa75ed71a1/language-en

#ScienceMastodon #SciComm #Wisskomm #AcademicMastodon #ScienceCommunication #policy #science

From viruses to algae, E.coli, tardigrades, zebrafish, and lemurs: If you're ever in need for free, open-access #illustrations, you'll find a full library here:

👉 https://airtable.com/appuuiIPhpJ1rdFJc/shr3GNFCWXWQzJq6O/tbliyo8URaoHAKPvG

More information about this wonderful #SciComm resource: https://research.arcadiascience.com/pub/resource-organism-illustration-library/release/1/?utm_source=substack&utm_medium=email

#ScienceCommunication #Wisskomm #ScienceMastodon #biology #zoology

Gentle #SciComm reminder:

The #media structures a story differently than #scientists do. They deliver the bottom line and the "so what?" before going into the details. This helps raise interest enormously.

It's like a friend beginning to share a crazy story with what he had for breakfast vs. directly delivering the punch line "Guess what, I just witnessed a robbery!" (followed by how that came to be)...

👉 source & more info: https://www.aaas.org/resources/communication-toolkit

#wisskomm #ScienceMastodon #science

#SEO for papers?

In their #preprint, Pottier et al. argue that in order to maximize the discoverability & impact of scientific publications, authors should optimize keywords for search engines.

And because readers gauge the relevance of a study by briefly scanning the abstract, it better be well-structured, clear and following a narrative.

The study, including a practical guide to authors:

👉 https://www.biorxiv.org/content/10.1101/2023.10.02.559861v1

Any thoughts on this?

#ScienceMastodon #Science #SciComm #academia

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Wenn Forschende 👩‍🔬 👨‍🔬 mit ihren Forschungsergebnissen in #Medien 🎥 auftreten, nehmen sie dort eine Rolle ein, mit der sie häufig noch nicht vertraut sind.

Der Leitfaden „MagDa Maximen“ soll ihnen dabei helfen, sich darauf einzustellen. Er zeigt politische und mediale Logiken auf und gibt Tipps zur Definition der eigenen Rolle.

👉 https://algf.ovgu.de/magda.html

👇 Auszüge in den Screenshots

#Wissenschaft #Forschung #SciComm #Wisskomm #ScienceMastodon #AcademicMastodon

Nature survey among #scientists who were, or still are, users of #Twitter/X:

"More than half reported that they have reduced the time they spend on the platform in the past 6 months. Just under 7% have stopped using it altogether. Roughly 46% have joined other #SocialMedia platforms, such as Mastodon, #Bluesky, #Threads & #TikTok.

"The most popular alternative social-media site that respondents mentioned opening accounts with was #Mastodon."

👉https://www.nature.com/articles/d41586-023-02554-0

#SciComm #ScienceMastodon