I've been harping on about the qualitative vs. quantitative divide in #contentmarketing so when I saw this article by Mark Ritson in Think with #Google, I had that lovely, tingly feeling of another human validating my own point of view. Maybe you'll like it too.๐
https://business.google.com/en-all/think/search-and-video/mark-ritson-bothism/
https://business.google.com/en-all/think/search-and-video/mark-ritson-bothism/

