| Lives in | Oceanside, CA |
| Website | https://www.matnelsonppc.com/ |
| https://www.linkedin.com/in/matnelsonppc/ |
Billionaires continue to "gobble up" local businesses and funnel wealth offshore, leaving our schools and hospitals struggling. It's time to plug the leak.
Check out the full article here: 👇
https://medium.com/@matnelsonppc/part-1-the-billion-dollar-leak-ce3e81d54fd5
I've been looking into how Generative Engine Optimization (GEO) is becoming the new SEO baseline for visibility. I put together a guide on how to adapt your content for Google’s SGE (Search Generative Experience). 👇
The purpose of #AI is to help us in our day-to-day workflows. That goes for #Search Engine Marketers as well. Please note that these few ideas on how to utilize #AIAgents in your optimization process doesn't even scratch the surface.
Read full guide here: 👇
https://medium.com/@matnelsonppc/zero-downtime-seo-c856132b5bed
Growing a digital agency is a balancing act. You want more clients, but more clients usually means more hiring, more training, and more overhead.
Have you considered White Label PPC? It’s the secret weapon for agencies that want to scale their fulfillment without the HR headache.
I just shared a breakdown of how it works and the top benefits for your bottom line.
Read more here: https://www.matnelsonppc.com/blog/benefits-of-white-label-ppc-services
Did you know that aligning your Google Ad keywords with intent can boost CTR by up to 220% and reduce wasted ad-spend? In my latest guide I will show you how to target the intent behind your keywords.
Read full guide here: 👇
https://www.matnelsonppc.com/blog/google-ads-user-intent-a-comprehensive-approach-to-campaign-optimization
A lot of agencies won't tell you this, but you can prevent a significant amount of click fraud just by configuring your Google Ads settings correctly. 🛠️
You don't have to accept invalid traffic as "just the cost of doing business." I wrote a guide on the exact tactics I use to shield campaigns from fraud. It covers everything from detection to prevention.
Read the full breakdown: https://www.matnelsonppc.com/blog/proven-tactics-to-stop-google-ads-click-fraud
Don't have a clear customer persona for your ad-targeting?
Start with #GoogleSearch exact match keywords to capture high-intent users.
Use "Observation" layers to see what interests and demographics your converting customers have.
After a few months, the data will give you a clear picture.
What's the one thing all great client partnerships have in common? Transparency.
Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.
If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
While #Google dominates mobile (94%+), #Bing holds a strong 18% of the desktop market share in the U.S. This is a valuable, less competitive audience you could be missing.
Don't let your competitors own that space. Optimize for all devices!
