Roger Wong

@lunarboy
3 Followers
70 Following
18 Posts
Creative director, designer, geek.
Bloghttps://rogerwong.me
Instagramhttps://www.instagram.com/lunarboy/
@lunarboy I wrote about Apple advertising here: https://rogerwong.me/posts/for-the-rest-of-us
For the Rest of Us

Apple's recent advertising campaigns 'Your Verse' and 'Powerful' aren't just commercials—they're rallying cries for the faithful. As a long-time Apple fan and former employee, I see these ads following in the footsteps of the legendary 'Think Different' campaign, serving to inspire existing users rather than convert new ones.

This is still one of the all-time best Apple ads: https://vimeo.com/112042156
Apple - iPad Air - TV Ad - Your Verse

We're humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be? http://www.apple.com/your-verse/

Vimeo

“Well, what if we, what happens if we just don’t respond at all or don’t play ball with them?” … “Wouldn’t it be better if we just told them we don’t have anything there?”

A man who thinks he’s above the law. #TrumpIndictment
https://www.washingtonpost.com/national-security/2023/06/10/trump-indictment-aides-molly-evan/

Evidence in Trump’s indictment came from inside Mar-a-Lago and those hired for him

Much of the evidence used to charge Donald Trump — material including text messages and notes from his own attorney — came from those hired to serve him.

The Washington Post
Marketing is one of Apple's great superpowers. In redefining virtual reality as "spatial computing," Apple moves the conversation from Meta's limited vision of immersive entertainment to more practical applications. Just like with iPad (when Steve Jobs showed it off while sitting on a couch on stage), they're showing us how Vision Pro could fit into our lives. More thoughts here: https://rogerwong.me/transported-into-spatial-computing/
#wwdc2023 #vr #spatialcomputing
Transported into Spatial Computing - Roger Wong

After years of rumors and speculation, Apple finally unveiled their virtual reality headset yesterday in a classic “One more thing…” segment in their keynote. Dubbed Apple Vision Pro, this mixed reality device is perfectly Apple: it’s human-first. It’s centered around extending human productivity, communication, and connection. It’s telling that one…

Roger Wong
@marlies @pschiller I thought the same. Way to redefine the category without nodding to the metaverse. And the term leans into productivity right away. Great strategy.
@reichenstein Craig mentioned “transformer” a few times. Once specifically having to do with updating how autocorrect works.
Literally every technology Apple has been working on these last 5-10 years are packed into the Vision Pro. Incredible.
WWDC23 Keynote Bingo — Basic Apple Guy

Grab your daubers, it’s time to play some WWDC Bingo!

Basic Apple Guy
@stop I had one too. It was well-designed. Loved the grill pattern.