John Mueller

@johnmu
4.7K Followers
373 Following
2.8K Posts

he/him - Search Advocate / Developer Relations at #Google in #Switzerland. Personal account, posts are my own. Likes search engines, #SEO, #coffee, #cheese, #microcontrollers, #electronics, #cycling, and #Zwift.

Sometimes annoyed, sometimes annoying.

For Google official guidance, check out https://developers.google.com/search/ & https://goo.gle/seo-oh - my team does awesome stuff over there.

Websitehttps://johnmu.com
Googlehttps://developers.google.com/search/blog/authors/john-mueller
Githubhttps://github.com/softplus
John MuellerSep 29, 2023
Happy Friday, folks. #seo
John MuellerSep 27, 2023

Blast from the past ... https://www.wired.com/2005/08/battelle/

"... their obsession with backlinks just might be the start of something big."

The Birth of Google

Larry thought Sergey was arrogant. Sergey thought Larry was obnoxious. But their obsession with backlinks just might be the start of something big.

WIRED
John MuellerFeb 27, 2023
Life
John MuellerFeb 17, 2023

We regularly (enough) run into CDNs that return 403/404/410 on DDOS interstitials. Returning a normal HTTP error code when the site is overloaded will result in those pages dropping out of the search results. Make sure any interstitial you use (or your CDN uses) returns 429 or 503 instead.

More:
https://developers.google.com/search/blog/2023/02/dont-404-my-yum

#cdn #ddos #seo #google

Don't use 403s or 404s for rate limiting  |  Google Search Central Blog  |  Google Developers

Google Developers
John MuellerJan 10, 2023

I came back to my desk in the office to find a Gaggle of Googlebots messing around. These designs have evolved over the years; I haven't had a chance to try the newer #Googlebot variations though.

Given their order, I guess you could say size is a ranking factor? #SEO

John MuellerDec 15, 2022
Oh, hi, Googlebot! What's up?
John MuellerDec 6, 2022

The story of Googlebot and the cats ...

#seo #googlebot #cats #comic #japanese

John MuellerDec 5, 2022
The next #Google Search Central #SEO office hours is being recorded soon. Do you have a question on your mind? Let us know at https://goo.gle/seo-oh and you might see it covered there!
Google SEO Office Hours Question Form

The Search Central team is experimenting with ways of helping to answer your questions around Google Search, websites, and the things between. We're currently recording Google SEO Office Hours on a monthly basis, and we publish them on our YouTube channel. Is there a Google Search / SEO question on your mind that you'd like to have answered? Let us know here! This form is not suitable for site-specific questions, and we won't be able to answer all questions. Feel free to also post in the Search Central help community, where like-minded experts can give you input too. This form is currently experimental and likely to change over time.

Google Docs
John MuellerNov 23, 2022
The co-star is ready for the recording, but doesn't seem to care about the script. #SEO #news
John MuellerNov 22, 2022

I don't want to add any pressure, but if y'all want your #SEO memes included in this year's compilation, make sure to get them out & drop me a mention.

Last year's report on Twitter:
https://twitter.com/JohnMu/status/1474038904919576585

This year will be here on Mastodon, of course.

(Attached image from izzionfire)

John Mueller is mostly not here 🐀 on Twitter

“It's time for the dreaded end-of-year reports. Here's a compilation from the monthly internal reports that I put together. There's more to them, but this is the fun part. The memes of 2021 SEO.”

Twitter