Joel Gascoigne

@joelg
978 Followers
375 Following
324 Posts
Founder CEO of @bufferapp. Building a long term, independent, profitable business with big ambitions, focused on value for customers and team.
Websitehttps://joel.is
Bufferhttps://buffer.com
LocationBoulder, CO
PronounsHe / Him
Joel Gascoigne2d ago
I feel like there needs to be an iOS ssh client that has voice-first input. I'd love to keep my Claude Code sessions going via mobile just by talking. Does this exist yet?
Joel Gascoigne3d ago
I send a regular newsletter with my recent posts, links I've saved, highlights from what I'm reading, the latest Buffer news, and something that's been on my mind. I sent my latest edition a couple of days ago, take a read here and subscribe: https://joel.is/newsletter/march-13-2026/
Don't backfill by default

Joel Gascoigne
Joel GascoigneMar 7
Michael Porter's productivity frontier concept is playing out in real-time. We have 1-2 years where the frontier is getting pushed out by AI before it settles. We get to decide: wait for best practices to emerge, or engage in rebuilding? At Buffer we're choosing to be in the mess of the frontier.
Show threadJoel GascoigneFeb 24

To play with the beta of the Buffer API:

1️⃣ Enable beta features for yourself: https://publish.buffer.com/settings/beta
2️⃣ Create an API key: https://publish.buffer.com/settings/api
3️⃣ View documentation: https://developers.buffer.com/guides/getting-started.html

Buffer - Publishing

Joel GascoigneFeb 24

I'm happy to share that the brand new Buffer API is in Public Beta 🎉

It's ready to use for personal automations and to create enhancements for your Buffer account. Use it via MCP with your favorite AI, use it with n8n, or start developing on top of it via Claude Code or Codex (or even hand-written code!)

Note: this really is a beta, we have limited functionality exposed via the API right now, with much more to come.

Joel GascoigneFeb 23

AI is enabling innovation with new possibilities and also driving operational improvements across all roles.

My hunch is that in the longer term, the operational gains will be adopted by most businesses and not be a true differentiator.

While it's vital to keep up with the operational wins, strategy and innovation are more important than ever.

Show threadJoel GascoigneFeb 16
This has streamlined the weekly review process and reduced friction for me in a way that is helping me get back to the core principle of GTD, which is to get things out of my head and into a system that I keep updated and can trust. It's helping me crank through tasks and be more clear minded, and it's been giving me so many ideas about ways I could extend this workflow.
Show threadJoel GascoigneFeb 16
The agents are just markdown files that have the weekly review process documented including using Todoist via the command line to fetch my active projects and next actions. I can just ask Claude Code to fetch and run the agent, and it walks through the weekly review with me. It can do some pretty powerful reasoning around rescheduling, my capacity, and even things I might miss. It asks me questions and based on my answers it makes all the changes in Todoist on my behalf.
Joel GascoigneFeb 16

Something I've been having a lot of fun with recently: I've been building custom AI agents that help me with my GTD weekly reviews and my time blocking my days.

I already had my GTD productivity system pretty well documented in Obsidian, and I had Claude Code create agents based on the documentation to help me do my weekly review, which I'd been struggling to keep up with each week.

Joel GascoigneJan 23

I'm delighted to share that 2025 was one of Buffer's strongest years in our 15-year history. Key results for the year:

- $23.4M Annual Run Rate (+20%)
- 69,764 Paying Customers (+22%)
- 195,928 Monthly Active Users (+19%)
- $2.51M Net Income (+1,142%)

One of my favorite parts about having a great year is that we get to do a meaningful profit share for the team. We distribute 15% of profit and with our results for 2025 that's $377,005 we're distributing, an average bonus of $5,164 per person.