Huzefa (フゼファ)

@huzefa
369 Followers
47 Following
277 Posts
Marketing Maven.
Business EKO Instruments - India & South Asia.
Erstwhile Leica Geosystems AG, Lufft GmbH, and Kipp & Zonen.
Twitterhttps://twitter.com/huzefamotiwala
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InterMiles has a fabulous idea of encouraging its customers to stay home, download their app, and earn InterMiles or rewards in return.

Another, l-o-n-g and dull Sunday!

Weekends are no longer the weekends, we look forward to, or the weekends that are full of life.

Weekdays have proved to be better in terms of keeping us engaged and active with either office work, or Zoom meetings, or even household errands and chores. :)

Ironically the platform that's responsible for the most fake news and misinformation is ranked 2nd Most Trusted Brands.

Few international labels have ushered in such as Facebook, Uber, YouTube and so on.

Ironical to see words like 'socially distance' and 'staying indoors' in a message from BookMyShow, but that's how fantastically they have urged their customers at this point in time.

Moreover, during the lockdown they have an offer for *free*. :)

Ironical to see words like 'socially distance' and 'staying indoors' in a message from BookMyShow, but that's how fantastically they have urged their customers at this point in time.

Moreover, during the lockdown they have an offer for *free*. :)

It could be either by sending personalised mails or texts or making phone calls to customers to empathize the current situation and reaffirm that from a personal and professional level, you are with them.

But, from a brand perspective, the approach could be tad different. "We're here for you" could be shallow rhetoric. Read: How not to communicate right now? https://bit.ly/2Uw9C83

How Not to Communicate Right Now cartoon | Marketoonist | Tom Fishburne

Brands are judged less by how they operate when things go right, than by how they handle situations when things go wrong.

While social media could be construed as a broader and general engagement with target audience in these times, personal touch could be more effective.

Since WFH is the new normal, directed by most companies to their employees, this would be best time to not only build relationships, but also making it stronger and trustworthy.

S O C I A L D I S T A N C I N G.

Online education courses, remote conferencing, and all is okay.

I can fathom that online gaming numbers will spike in the current times.

Reserve Bank of India re-draws its financial year

Fiscal 2019-20 will end on June 30, 2020 while fiscal year 2020-21 will begin on July 1, 2020 but ends on March 31, 2021