7️⃣ Redundancies in English:
"Reply back"
"Respond back"
"Rise up"

Responding to someone implies the "back" aspect. There's no other way to respond or reply, other than "back."

Similarly, "to rise" implies "up." You can't "rise" down. So the "up" is unnecessary.

6️⃣ The word "overcomplicate" is overused. I know, I know—this is a quirky one. But hear me out: Most of the time, you probably want to say, "Don't complicate it."

The word "overcomplicate" itself is a hyperbole of "complicate." If you use the word "overcomplicate" when it should've been "complicate," you've essentially 𝘰𝘷𝘦𝘳𝘤𝘰𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘦𝘥 what you were saying. 😅

Think of it this way: Are the instructions hard to follow? Then they're complicated. Are they overcomplicated? Then it's a puzzle.

5️⃣ Human-centric copy isn't reserved for quirky startups and "fun" brands. It also exists in financial services and other highly-regulated industries. Is it tougher to write? Sure. But it's possible. B2B marketing is already sort of a snooze fest.

Sounding human has always been ROI+ in my experience.

4️⃣ Despite the recent rise (and hatred) of em dashes due to LLMs, I still think it's underutilized. It's powerful, versatile, and you should continue to use it. After all, what happens when LLMs stop using it?

Also—where do you think LLMs got em dashes from? What data were they trained with? 😶