We should get this person to write all the #movies synopses!

#meme

Well, friends, the #DnD movie is better than any D&D movie should be, but more than that, it's likely the best bit of content marketing I've seen in years.

Can they singularly attribute a sale to it?
No.

Can they measure lift in traffic, branded search, sales, and conversion rate?
Absolutely.

If your company (or your marketing clients) refuse to invest in channels without attribution, I promise you'll miss your best shots.

Also, we had lots of fun 👇❤️

Fine reporting at the Verge on the ethical meltdown at CNET -- https://www.theverge.com/2023/2/2/23582046/cnet-red-ventures-ai-seo-advertisers-changed-reviews-editorial-independence-affiliate-marketing

We need much more of this kind of reporting about journalism.

If you're a marketer, it's not your job to predict the future. It's your job to pursue trends.

In a smart way.

Don’t: Try to predict social media trending topics

Do: Ride the waves of topics that rise in interest and engagement

Don’t: Be first to jump on new formats

Do: Wait until you’ve got data showing that your audience is using that new format.

Lots more on our blog:

https://sparktoro.com/blog/why-marketers-should-follow-their-audiences-not-predict-the-future/

Turns out that Adobe is collecting all of its customers' pictures into a machine learning training set.

This is opt-out, not opt-in so if you use Lightroom, for example, it defaults to adding all of your photos to the set.

If these are unpublished pictures, work-in-progress, etc. they'll still be analysed as soon as they're synced.

I've been using Lightroom to sync photos from my Windows desktop to my iPad. Now I need to reconsider that.