In 1989 NYT journalist John Markoff quoted analyst Charles Wolf on Apple's future - "Moses went to the mountain for the Ten Commandments, Steve Jobs went to the mountain and came back with the Macintosh. But can John Sculley go to the mountain and come back with something unique?"
Did Tim Cook come back with Neo?
I still don't understand why the stock markets are so bullish on Anthropic (or any AI product) when a request to check the facts on a story that I know, got me the storyline of a made up person. When confronted, Claude and all bots use the phrase 'hallucinate'.
How would that excuse go at your work review? with your boss?
At what point do we trust LLMs with medical decisions, health records, legal decisions, self-driving, high-school papers?
or put another way
Apple meeting, July 2025.
Do you think the 2026 iWork bundle is sufficient to stop folks using Canva on a PC?
long silence
No.
Oh.
what could we add?
long silence
Compressor and Motion?
Yes. and Final Cut.
or put another way.
Apple meeting - July 2025
‘So is Photomator ready for the Creative Studio Bundle?’
No.
Oh.
long silence.
How about we add iWork to the bundle instead?
long silence.
That’ll work.
Bundling iWork apps with pro s/w like Final Cut is a profound move by Apple.
Profound in so much as it shows a complete lack of understanding of content creators and what they do.
You could throw a rug over all of the editors, producers and musicians who boot up Pages. Ever. Numbers? FFS.
Or put another way. Does Adobe offer complimentary Word with Premiere? Avid give you bonus Excel? ProTools ship with Scrivener?