Firefox just updated their TOS to let us know they will sell all our browsing history with advertisers. If this isn't the final nail in the coffin I don't know what else is.
Thanks to @javi (https://goblin.band/notes/ak78rax5htqlh5qo) for posting about this situation.

@javi
<p>Firefox updated their <a target="_blank" href="https://www.mozilla.org/en-US/privacy/firefox/#notice">Terms of Use</a>? Let's see!</p><blockquote><p>As you type a search query within Firefox, Firefox offers <a target="_blank" href="https://support.mozilla.org/kb/search-suggestions-firefox">search suggestions</a> to provide you with faster and more direct access to what you’re looking for. Some of the search suggestions come from your search provider (“Search Suggestions”). Others come from Firefox, and are based on information stored on your local device (including recent search terms, open tabs, and previously visited URLs), or content from Mozilla and Mozilla’s partners, including paid sponsors and internet resources like Wikipedia (“Suggestions from Firefox”).</p></blockquote><p></p><p>Here chat. Here. This is where Firefox dies. </p><p>"information stored in your local device" and "content from mozilla's parners" and "paid sponsors".</p><p>This is a very convoluted way of saying "we use your personal data to segment you into something we can sell to advertisers".</p><p>This is EXACTLY what chrome does, this is exactly why a lot of us stopped using Chrome and moved back to Firefox. </p><blockquote><p>In some circumstances Mozilla’s partners will receive de-identified search and interaction data, in order to serve relevant suggestions and measure user engagement with suggested content.</p></blockquote><p>This is making me really mad. THIS IS JUST CORPO-SPEAK TO DESCRIBE HOW THE ENTIRE INTERNET ADVERTISEMENT INDUSTRY WORKS. This is HOW FACEBOOK WORK. This is how GOOGLE WORK. This is how the entire programmatic advertisement industry work. This is what we call "sell your personal data". No, no one sells your address, no one sells your name. BECAUSE IT'S ILLEGAL IN A SIGNIFICANT PART OF THE WORLD. </p><p></p><blockquote><p>We also work with advertising providers to deliver relevant sponsored content using programmatic technologies. To support this, we may share limited, non-identifying information — such as device type, IP-derived location information, and category of content viewed — to help determine which ads to display. We don’t share any information that identifies you. You can turn off sponsored content in your New Tab settings at any time.</p></blockquote><p>Oh it's so nice of you Mozilla, to do THE MINIMUM LEGAL REQUIREMENTS when selling our data. You don't share information that identify me? so nice of you! you know how else does that? Meta! Google! Tiktok! Somehow big tech mega corporations are willing to comply with the minimum legal requirements as you do, mozilla!</p><blockquote><p>In some cases, we may share or publish aggregated and anonymized data to facilitate research or as part of the lawful business purposes outlined above (such as sharing aggregated insights with advertising partners).</p></blockquote><p>This is called "advertisement segmentation" and it's what it paid for Zuckenberg fortress in Hawaii!! Going places, Moz, you are operating exactly as how Facebook used to do in 2016!</p><blockquote><p>To provide our services as described above, we may disclose personal data to: Partners, service providers, suppliers and contractors</p></blockquote><p>"We never disclose your personal data!!! well, unless it's one of our partners who pays us for it, of course!"</p><p>oh wait! they include a table of what kind of data they share with partners!</p><blockquote><ul><li><p>Technical data</p></li><li><p>Location</p></li><li><p>Language preference</p></li><li><p>Settings data</p></li><li><p>Unique identifiers</p></li><li><p>System performance data</p></li><li><p>Interaction data</p></li><li><p>Search data</p></li><li><p>Browsing data</p></li></ul></blockquote><p>The SHARE FUCKING EVERYTHING. THEY ARE SELLING EVERYTHING. "Unique identifiers" is the closest to personal identifiable data they can sell. That's what advertisers can use to make a profile of you: They may not know your name, but they will know everything else about you.</p><p>This is the same information that google collects and sells from you. THE SAME.</p><p>Fucking ghouls. This is where Firefox died, folks. </p><p></p>



