The Brand Identity – Graphic Design’s Greatest

Welcome to The Dialogue, a series presented in collaboration with one of the world’s leading brand-building platforms, Frontify. We are exploring the collaborative relationships behind exceptional brand work through paired conversations with creative partners, revealing how studios and brands work together to produce transformative results. For this conversation, we sat down with both Order and Herman Miller to discuss their partnership in refreshing the identity of a furniture company synonymous with modernism itself. What emerged was a story of patient alignment, archival revelation, and the kind of trust that only comes from knowing when not to change something.