Docdano

@docdano
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Just published: “The Healthcare Industry’s Dirty Secret: Uncertainty is the Strategy.” Why aren’t hospital prices transparent? Because uncertainty = profit. Until real prices are knowable, patients are marks in a rigged game. It’s time for true #Healthcare #Price #Transparency

https://www.linkedin.com/pulse/healthcare-industrys-dirty-secret-uncertainty-dan-mccoy-md-t1nmc

You can read the unrolled version of this thread here: https://typefully.com/docdano/OqJGRwO

8/10 Right now:

→ Writing captions with keywords in mind (but keeping them human)
→ Using descriptive alt text on every post
→ Adding text overlays to Reels with search-friendly phrases
→ Optimizing bios with relevant keywords

3/10 The data was already telling this story:

• 32% of US users search for content on Instagram monthly
• Google had already indexed 613k+ Instagram Reels
• Social platforms have become search engines

Instagram's move just made it official.

Claude just got superpowers.

Native connections to Google Drive, Gmail, Calendar + Zapier (which connects to 1000s more tools).

The best AI? The one that connects to the tools you use.

No more tab switching. Just conversation + action.

Watch here: 👇

Your job will be taken.

Not by a person. By AI.

The question isn't if, it's when.

What's your plan? 🤖 I'm focusing on learning all I can as fast as I can.

4/8 What exactly counts as "community benefit"? Many hospitals include Medicare/Medicaid underpayments or marketing activities promoting "community health." Actual charity care often represents just a small fraction of what they claim.
4/6 Another emerging advantage: llms.textfiles—similar to robots.txt but optimized for AI comprehension. By providing structured markdown files with clear information about your business, you make it easier for AI to accurately represent you.
2/6 I've spent a year testing what actually works for generative search visibility across my businesses. The results challenge conventional digital marketing wisdom.
For example: press releases, often dismissed as SEO relics, have surprising strategic value—not for backlinks, but for their distribution footprint.
1/8 I just witnessed the future of academia at American University, where AI isn't just a buzzword—it's fundamentally reshaping how research and education happen. 🧵 @AmericanU