Mastodawn

SOAP Atoms: Designing Stories That Help People Keep Going
https://www.gamified.uk/2026/02/03/soap-atoms-designing-stories-that-help-people-keep-going/

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SOAP Atoms: Designing Stories That Help People Keep Going

Narrative is one of those things people love to overcomplicate. Give someone the word “story” and they immediately reach for epic arcs, heroes, destinies, and some poor character being forced to

Gamified UK - #Gamification Expert

Andrzej Marczewski Jan 19

The Measurement Manifesto
https://www.gamified.uk/2026/01/16/the-measurement-manifesto/

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The Measurement Manifesto

Whilst I was working on the Dynamic Narrative Analytics framework, I started writing this little manifesto. I thought I'd share it with you.If you can't measure it, you can’t trust it. I

Gamified UK - #Gamification Expert

Andrzej Marczewski Dec 15

The Cost of Cute: When Your Gamification Stops Serving Its Purpose
https://www.gamified.uk/2025/12/14/the-cost-of-cute-when-your-gamification-stops-serving-its-purpose/

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The Cost of Cute: When Your Gamification Stops Serving Its Purpose

Recently my friend David Chandross wrote a great post about how serious games often miss their purpose, becoming more game than serious if you will. That it's becoming less and less about the learnin

Gamified UK - #Gamification Expert

Andrzej Marczewski Oct 5

Your Cart Abandoned You For a Reason
https://www.gamified.uk/2025/10/03/your-cart-abandoned-you-for-a-reason/

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Your Cart Abandoned You For a Reason

Abandoned cart emails are one of those things that sound almost too obvious. Someone puts a shiny new kettle in their basket, forgets about it, and you gently nudge them a day later with an email tha

Gamified UK - #Gamification Expert

Andrzej Marczewski Aug 26, 2025

Dynamic Narrative Analytics: Turning Player Data Into a Playable Story
https://www.gamified.uk/2025/08/25/dynamic-narrative-analytics-turning-player-data-into-a-playable-story/

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Dynamic Narrative Analytics: Turning Player Data Into a Playable Story

One of the greatest lies we’ve told ourselves in gamification (and business in general) is that numbers speak for themselves. They don’t.Numbers sit there, mute and smug, like a cat perched o

Gamified UK - #Gamification Expert

Andrzej Marczewski Aug 14, 2025

Dynamic Narrative Analytics: The DNA of Data
https://www.gamified.uk/2025/08/13/dynamic-narrative-analytics-the-dna-of-data/

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Dynamic Narrative Analytics: The DNA of Data

Over the years, I've looked at a lot of numbers. Far too many really. Like many of us, I've struggled to keep my head above the surface of massive pools of data, desperately trying to understand what

Gamified UK - #Gamification Expert

Andrzej Marczewski Aug 7, 2025

Why it’s critical that AI is critical
https://www.gamified.uk/2025/08/07/why-its-critical-that-ai-is-critical/

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Why it’s critical that AI is critical

It had to happen, I had to start writing about AI eventually. Why? Well, chatGPT is the ultimate gamification - a choose your own adventure with infinite outcomes!I wanted to start with what AI is re

Gamified UK - #Gamification Expert

Andrzej Marczewski Jul 19, 2025

The Foosball Fallacy & The Beanbag Illusion
https://www.gamified.uk/2025/07/19/the-foosball-fallacy-the-beanbag-illusion/

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The Foosball Fallacy & The Beanbag Illusion

Ah, the modern office. Where engagement is measured in beanbag density and the number of foosball tables per square metre. Welcome to the illusion factory.I call it The Foosball Fallacy—the misguid

Gamified UK - #Gamification Expert

Andrzej Marczewski Jun 21, 2025

Perfection in Simplicity – 10 Rules I Try to Live By
https://www.gamified.uk/2025/06/21/perfection-in-simplicity-10-rules-i-try-to-live-by/

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Perfection in Simplicity – 10 Rules I Try to Live By

Recently, I decided to put down in words a simple set of rules I try to live by. Think Gibbs in NCIS - be fewer rules! I wanted to be able to give them to my kids, something they can refer back to in

Gamified UK - #Gamification Expert

Andrzej Marczewski Apr 1, 2025

New Book and Life Changes
https://www.gamified.uk/2025/03/31/new-book-and-life-changes/

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New Book and Life Changes

Hey all, sorry it's been a while!! Lots going on. First thing is - I recently had a diagnosis of ADHD - so a few changes ahead for me!!Second, I've been writing a new book. Now, I'm not sure how

Gamified UK - #Gamification Expert