FTC + AI + Consent. Remember this pattern, you may be seeing it a lot.
This week the FTC settled with Cox Media Group and two marketing firms for $930,000 over a service they called "Active Listening", AI that purportedly targeted ads based on conversations picked up by smart devices.
The product turned out to be smoke and mirrors (it was just resold email lists). But the FTC's legal analysis is what matters for boards:
The agency ruled explicitly that mandatory Terms of Service click-throughs do not constitute opt-in consent for invasive data collection or use of voice data. If the technology had worked as advertised, the data collection itself would have violated the FTC Act.
That's a significant marker. It means the consent architecture underlying a wide range of AI-powered products, not just ad tech, is now under scrutiny. Think of the implication for mobile apps!
If you want alerts alerts for new incidents or regulatory actions, you can sign up for a free account here:
https://www.board-cybersecurity.com/alerts/upgrade?utm_source=mastadon&utm_medium=social&utm_campaign=cox-ftc-ai-consent





