I love this! Legacy giving is about the organization, but more importantly, it is about the donor ensuring the organizations she loves and supports in life continue their work well after she's gone. #plannedgiving #legacygiving #philanthropy #madisonindiana #communityfoundations #endowmentgiving
Credit: Community Foundation of Madison and Jefferson County
Shift with Steven Screen, and raise more money in the process.
The Big Shift https://betterfundraising.com/big-shift/
Can we just be honest ... most organizations spent more money promoting #AmazonSmile than they actually received from Amazon Smile.
Not all days in the office are like the others.
#indianapolis #indy #animalwelfare #adoptdontshop #yesthatsagoat
What I read this year, purely for enjoyment. I have two more in progress, but may not finish by tomorrow. #yearinbooks #books #reading #bookreviews #bookrecomendation #goodreads
https://www.goodreads.com/user/year_in_books/2022/66448336?utm_source=twitter
Annual reminder... a date is not your case for support.
Yes, donors may be thinking about tax incentives this time of year, but rarely is that why a donor gives to your organization. Your year-end communication can emphasize the benefit to the donors giving by December 31st, but lead with how their gift makes a difference 365 days a year.
#fundraising #yearendgiving #caseforsupport #taxincentives #chartiablededuction
People who come to Chicago for pizza are missing out. Rick Bayless's XOCO should not be missed! My favorite is the Torta Ahogada.
#whatsforlunch #chicago #rickbayless #xoco #chicagorestaurants #foodie
I hear it all the time... fundraising is just marketing, oe marketing and fundraising are two sides of the same coin. No!
Audience, message, and vehicles matter to both, but it's like saying a neurosurgeon is the same as a cardiologist. Both are smart people working on vital organs, but would you trust them to switch places?
Sarah Lundberg, CFRE is right, applying marketing ideas to fundraising isn't just wrong, it's not successful. #nonprofit #fundraising #marketing
Ok, there's a third mistake... no thank you message today at all.
They good news is you still have time. TOMORROW, send a thank email (or call) your #GivingTuesday donors:
1. Say thank you.
2. Don't ask for anything.
3. Share how their gift is already at work, and provide a tangible example.
The day after #GivingTuesday is more important than the actual day. How you communicat to your donors today made all the difference to their entire donor journey. Two major mistakes I've experienced today:
1. No segmentation: "Thanks if you gave, but if not, there's still time to give," is the gist. Wouldn't you know if I gave or not?!
2. Related to number 1, the THASK (thank you/ask): I received an email with Thank You in the subject line. Opened it to a big Give Now button.
