@siracusa I think there are more facets to the feature license-unlock issue: there is some ongoing cost to a third party license for Sirius, for example (or the automaker’s bulk deal would be different if it was for everyone vs some).
With the heated seat idea, BMW made the mistake of rubbing our noses in its presence by trying to entice us with it. Conversely, with a chip you can order with 6 or 8 working cores, there are probably some 7s that get gated down to 6, but we never hear about that.

