25 yrs building websites and teaching marketing and digital literacy. How can I help your nonprofit, school, or small business?
#WordPress #NPTech #SmallBiz #SEO
| Website | https://warrenlainenaida.net |
| Amazon Author | https://www.amazon.com/Warren-Laine-Naida/e/B0045B4WH2/ref=dp_byline_cont_ebooks_1 |
Design of Everyday Things - Don Norman
The idea of prioritising constraints over keywords got me thinking how we might better approach local SEO
Using the activity–task model from the book, a search query becomes part of a process
Activity = buy dog food
Tasks = choose shop, check availability, plan visit
Constraints = time, distance, trust, availability
Search is simply how people express constraints
Result: simple SEO model
Activity > Tasks > Constraints > Content
Article in the making 😃
Nice! 2nd edition book is way thicker - but the same price. Ebook is also longer 😀
https://warrenlainenaida.net/online-marketing-books/digital-skills-for-smart-seniors/
Digital Skills for Smart Seniors
This book offers information for interested Seniors who have little or no digital experience, as well as for caring relatives and professional caregivers.
Who is optimizing for Voice Search?
As voice assistants like Siri and Alexa grow, SEO is shifting beyond web pages to podcasts, video, and newsletters.
With voice, there’s no screen or links- search becomes a conversation.
Bridget Willard and I talk AI and SEO for small teams. Video and Article 👱♀️🧑
https://warrenlainenaida.net/ai-didnt-kill-seo-it-killed-bad-seo/
Most CMS courses teach you the dashboard. But students didn't sign up for that. They signed up because they wanted to sell something, or be found. 🤔
Maybe we stop wasting time on "Best Product" lists. AI is winning that race.
A new SEO idea? Physical Compatibility Data.
Example: "Will this [Specific Thing] fit in that [Specific Thing]?"
AI can't measure a backseat or a cabinet. Users want photos and a tape measure.
Tony Wideman