It's our 16th year in business today. Social media was a new tool for tourism marketing when we launched in 2009, and there's still plenty of need today for our digital destination marketing workshops and training. Yay!

#SocialTown #tourism #SocialMedia #marketing #training #TrainingAndDevelopment #LearningAndDevelopment

I'm excited to spend today attending & speaking at the Jefferson Highway Association annual conference, this year in McAlester, Oklahoma. Unique historic road!

#JeffersonHighway #history #travel #tourism #RoadTrip #transportation

Shout-out to my long-time clients the National Scenic Byway Foundation. I am SUCH a fan of their mission to support and promote scenic byways and historic highways across the U.S., along with the towns, attractions, hotels, and businesses along those routes.

Photo courtesy Glenda Ferguson with Indiana's Historic Pathways, at my byway marketing session earlier this year in Joplin, Missouri.

Learn more - https://nsbfoundation.com/

I thoroughly enjoyed running a half-day social media and digital marketing workshop for the Laredo TX Economic Development Corporation this past week. It included participants from entrepreneur-focused MileOne, Port Laredo, and Visit Laredo Texas tourism pros.

They all worked hard on a one-page marketing strategy document and a bunch of content planning, then we talked about social media trends and tips.

#SocialTown #EconomicDevelopment #EconDev #marketing #SocialMedia #Laredo #LaredoTX

Over many years, I've found that one thing to do for social media marketing success is to build a simple content calendar to keep me on track. A quick how-to, in our latest blog post -

https://www.tourismcurrents.com/one-thing-to-do-for-social-media-marketing-content-calendar/

#SocialTown #tourism #SocialMedia #marketing #ContentMarketing

Get back to basics with a careful review of the anatomy of your event marketing and PR. See it with fresh eyes and ideas:

https://www.tourismcurrents.com/anatomy-of-event-marketing-and-pr/

#SocialTown #tourism #marketing #EventProfs

If Artificial Intelligence can answer people's questions right in Google, will AI and zero-click search kill traffic to your website? Maybe. I have a few thoughts that might help:

https://www.tourismcurrents.com/ai-and-zero-click-search/

#SocialTown #tourism #SEO #AI #ArtificialIntelligence #marketing

Get more content in less time - repurpose Instagram carousels on LinkedIn using graphics you've already made in Canva. How to do it:

https://www.tourismcurrents.com/repurpose-instagram-carousels-on-linkedin/

#SocialTown #tourism #SocialMedia #marketing #LinkedIn

Get more content in less time - repurpose Instagram carousels on LinkedIn using graphics you've already made in Canva. How to do it, in our latest blog post:

https://www.tourismcurrents.com/repurpose-instagram-carousels-on-linkedin/

#SocialTown #tourism #marketing #SocialMedia