Tourism Currents

@TourismCurrents
81 Followers
123 Following
1,009 Posts
Social media & digital marketing workshops & training for tourism, hospitality, & economic development. Based in Texas, will go anywhere. Helping you bring more visitors to your #SocialTown since 2009.
Websitehttps://www.tourismcurrents.com/
LinkedIn Pagehttps://www.linkedin.com/company/tourism-currents
Instagramhttps://www.instagram.com/tourismcurrents/
Threadshttps://www.threads.net/@tourismcurrents

"When a retailer is struggling, parking becomes a convenient scapegoat. It’s external. It’s civic. It’s someone else’s responsibility. It feels a lot better than asking harder questions . . ."

https://molly-alexander.com/2026/03/23/when-retailers-say-theres-no-parking-what-they-really-mean/

#SocialTown #tourism #marketing #EconDev #EconomicDevelopment #SmallBusiness

When Retailers Say “There’s No Parking” — What They Really Mean

Retailisms #2: It’s Not About the Parking If you’ve worked in downtown or district revitalization long enough, you’ve heard it: “There’s no parking.”“We’re losing customers because people can’t par…

MOLLY ALEXANDER
2026's historic snow drought is bad news for the West
For much of the western US, winter 2026 was the year snow never came.
https://arstechnica.com/science/2026/03/2026s-historic-snow-drought-is-bad-news-for-the-west/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social
Rock climbing injected $25.4M into Squamish economy in 2025: report
"People who are rock climbing, they have careers, they have money, we are becoming more affluent than we were 20 years ago," said climber.
https://www.cbc.ca/news/canada/british-columbia/rock-climbing-in-squamish-produced-25-4-million-in-local-spending-in-2025-9.7142118?cmp=rss

What do you really have to do for social media for event marketing and festivals? Don't neglect During and After, and build event community year-round:

https://www.tourismcurrents.com/our-top-tips-for-event-marketing-with-social-media/

#SocialTown #tourism #marketing #EventProfs

Our top tips - social media for event marketing - Tourism Currents®

What do you really have to do for social media for event marketing and festivals? Don't neglect During and After. Build event community year-round.

Tourism Currents®

What's the "new sexy thing" in digital marketing? Believe it or not, it's probably email. 🤯 The Gather and Go podcast from The Group Travel Leader Inc. features our cofounder Sheila Scarborough talking email marketing for tourism partners like tour operators, but also DMOs, attractions, hotels, etc.

We talk about why social media shouldn’t be your only marketing channel, how to build your subscriber list, and more:

https://grouptravelleader.com/is-email-the-secret-to-selling-more-trips/

#SocialTown #tourism #marketing #EmailMarketing

Is Email the Secret to Selling More Trips?

Tourism marketing thought leader Sheila Scarborough joins the podcast to share how to find the gold buried in your email list.

The Group Travel Leader | Group Tour and Travel Destinations, Attractions & More

A Caribbean Island Escape, an Alaska Fishing Lodge, a Venetian Craft Hotel: 7 Women-Owned Hotels
https://www.afar.com/hotels/women-owned-hotels-around-the-world?utm_source=flipboard&utm_medium=activitypub

Posted into Travel Inspiration @travel-inspiration-AfarMedia

Join us for an April 23, 2026 webinar to learn about the more than 200 public lands scenic byways, like the Bureau of Land Management Back Country Byways, and byways in our USDA Forest Service National Forests and Grasslands. Hosted with our wonderful National Scenic Byway Association clients:

https://www.eventbrite.com/e/across-public-lands-history-future-of-blm-forest-service-scenic-byways-tickets-1985241925039

#SocialTown #tourism #travel #RoadTrip #ScenicByway #EconomicDevelopment

Across Public Lands: History & Future of BLM & Forest Service Scenic Byways

Learn about the more than 200 public lands scenic byways, like BLM's Back Country Byways and byways in our National Forests and Grasslands.

Eventbrite

Myspace won the battle of the social networks, right? Whoops. Don't assume lasting dominance for any digital marketing tool. What goes up must come down:

https://www.tourismcurrents.com/what-goes-up-must-come-down/

#SocialTown #tourism #marketing #trends #SocialMedia

What goes up must come down - Tourism Currents®

Myspace won the battle of the social networks, right? Don't assume lasting dominance for any digital marketing tool. What goes up must come down.

Tourism Currents®

New #TalkingHeadways podcast. Episode 570 but you don't have to listen in order! Jeremy Wells discusses his book Managing the Magic of Old Places: Crafting Public Policies for People-Centered Historic Preservation https://link.theoverheadwire.com/hg768

I think folks will enjoy even if not preservationist

Talking Headways Podcast: Buildings are Here to Help People — Streetsblog USA

Jeremy Wells on his book, Managing the Magic of Old Places: Crafting Public Policies for People-Centered Historic Preservation.

From brand spectacle to co-creation: how to design event activations with agency and meaningful involvement that generate lasting value.

https://www.conferencesthatwork.com/index.php/event-design/2026/03/event-activations-that-work-designing-for-participation-rich-engagement

#EventActivations #EventDesign #ExperientialMarketing