Really enjoyed this conversation with @acroll about his new book "Just Evil Enough" and how subversive marketing principles can be applied to helping us think about how to change the systems all around us. We talked about everything from advice for a new PM in Canada, to what is happening with Elon Musk's so-called "Department of Government Efficiency", to what might be on offer for the 2025 edition of @fwd50
Check it out at: https://thinkdigital.ca/podcast/just-evil-enough-with-alistair-croll/ or on YouTube: https://youtu.be/I21jkJ98W6A?si=2o12dVDlIX2mxsPQ
Just Evil Enough (with Alistair Croll)
To change systems, sometimes you need to bend the rules, or even rewrite them. That’s the argument that Alistair Croll and Emily Ross make in thei...






