Email Deliverability 
└ 📂 Sender Reputation 
 └ Managing your sender score through consistent, high-quality email practices. 
└ 📂 Authentication Protocols 
 └ Setting up SPF, DKIM, and DMARC to verify your domain and prevent spoofing. 
└ 📂 List Hygiene 
 └ Cleaning your email list by removing inactive subscribers and invalid addresses. 
└ 📂 Engagement Optimization 
 └ Crafting relevant content and subject lines to boost open and click rates.

└ 📂 Infrastructure & Compliance
└ Ensuring proper IP warm-up, avoiding spam traps, and adhering to regulations like GDPR or CAN-SPAM.

Never offer discounts on your hourly rate! If a customer reaches out to you and says that your hourly rate is too high, they are not your customer.