The rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.

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https://buff.ly/4hbNWHx

Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.

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https://buff.ly/3PVEg7R

Advertisers may be heading into an era of consolidation, if lower interest rates, a stabler economy, and a more favorable regulatory landscape set the stage for a blizzard of deal-making.

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https://buff.ly/4gCQrlF

In healthcare marketing, generative AI and predictive analytics help influence behavior by identifying patterns, behaviors and disease states within the data that relates to both the patient and the healthcare provider.

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https://buff.ly/3E7WrVm

Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The most popular gift categories in 2025 include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).

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https://buff.ly/42ylXxd

From the Businessology Show Podcast...

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https://buff.ly/3DWHYeP

44% of American consumers feel “ignored” by most advertisers, according to recent data. Those feeling the most ignored tend to be White, suburban consumers making over $100,000 a year.

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https://buff.ly/3VEqmud

In regards to sports marketing, several soccer, basketball, and racing marketing execs break down what they anticipate will be their greatest challenges and opportunities this year.

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https://www.marketingbrew.com/stories/2025/01/07/sports-team-league-marketers-predict-opportunities-challenges-2025

With the TikTok ban on hold for now, it's been reported that Meta would pay some TikTok creators to post on Instagram and Facebook, and will release a CapCut-like video editing app called Instagram Edits next month.

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https://buff.ly/4h5ePgb

As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement.

https://mosaic.agency/ways-to-personalize-your-message-and-boost-engagement/

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#mediaplanning
#mediabuying