RT @HedgieMarkets
🦔YouTube Premium is raising prices in June, with individual plans going from $14 to $16 per month and family plans jumping from $23 to $27. YouTube Music Premium rises to $12, making it more expensive than Apple Music as a standalone. YouTube notified subscribers by email rather than making a public announcement. The last YouTube Premium price increase was in 2023. Netflix raised prices last month, Spotify raised prices in February, and Disney raised prices last September.
My Take
I posted yesterday about 40% of Americans cutting streaming subscriptions due to financial pressure. YouTube Premium raising prices the next day, quietly by email, is the industry in a nutshell. Every major platform is raising prices simultaneously into a consumer environment already showing signs of fatigue, and none of them are announcing it loudly because they know the reaction.
A family plan going from $23 to $27 is a $48 annual increase for a service most families use as a replacement for the ads they're already forced to watch everywhere else. The compounding effect of simultaneous price increases across Netflix, Spotify, Disney, and now YouTube lands very differently on a household budget than any single increase in isolation. Add grocery inflation and Iran war energy prices and the Deloitte data I cited yesterday starts to look like it's going to get worse before it gets better.
Hedgie🤗
https://techcrunch.com/2026/04/10/youtube-premium-youtube-music-subscription-price-increase/