India Street Lettering. A Journey Through Typographic Craft & Culture was conceived, compiled, photographed, designed and written by @matratype (Pooja Saxena), based on her years of walking around her home country hunting for new and (mainly) older street lettering for her collection.
The book features over 300 photos from 13 cities on more than 200 pages, grouped by business type (from banks to cinemas and restaurants).
The photographs are clear, straight on, and focus 100% on the lettering. The short texts make you feel you tag along with Pooja on one of her type walks. Sometimes with stories about a neighbourhood, next chapter you’ll run into to a multi-generational sign painting service around the corner.
Published by @blaft : https://www.blaft.com/products/india-street-lettering






