Thinking about #democratizing #userresearch in your organization?

Ask yourself these questions before you get started:

1. Does the organization have a culture of evidence-based decision making, or are they willing to change?
2. Do collaborators have prior research experience / interest in learning?
3. Is leadership willing to invest in a #uxresearch practice (software, incentives)?
4. Is leadership aligned on how this affects the responsibilities & bandwidth of the team members involved?