A structured data fanboy who enjoys http://wikidata.org/wiki/Q1129653
Want to have a chat? Just schedule a call:
https://calendly.com/jarnovandriel
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I'm thrilled to announce that I'll be speaking at @brightonSEO UK this April.
A talk during which I'll delve into the intersection of, and misconceptions about Schema Markup and EEAT by illustrating the sense and nonsense of the Structured Data Markup behind a 7.500-word Short story about the topic.
This week only you can apply for free single-day tickets to attend. Head to brightonseo.com/ballot and apply for your ticket for the world’s biggest search marketing conference.
Woohoo, I'm speaking at Friends of Search on March 13th, 2025!
I have been to this event many times over the last decade but never did I imagine I would get to speak there. It means the world to me.
If you have even the slightest interest in schema markup, oh boy, do I have a current topic for you: The history, myths, and future of structured data markup.
Will I see you there?
If you or someone you know are looking for a full-time IT position in an academic library & archives, we're hiring: https://laurentian.ca/career-opportunity?postingid=5857b8c6-1ab8-cca4-e7de-673377220346
This was just posted and closes on Nov. 26th (yikes!). Please boost!
Happy to talk about it with anyone who is interested. You would be working closely with me but don't let that dissuade you, there are some great people here. #getFediHired
For those looking for a tool to visualize JSON-LD markup, you should give Ziggy Shtrosberg's SEO Schema visualizer (v3.0) a try:
https://chromewebstore.google.com/detail/seo-schema-visualizer/obabcjddknfnjjeblajgnlflppnpgdhi
It's one of few tools that's able to visually render the Knowledge Graph I built for https://invisiblegraph.com/semantic-stories/does-structured-data-markup-influence-eeat/
The 2024 Web Almanac is out, including a new Structured Data chapter that delves into the key developments in 2023-2024:
Schema.org Type: MemberProgram - A MemberProgram defines a loyalty (or membership) program that provides its members with certain benefits, for example better pricing, free shipping or returns, or the ability to earn loyalty points. Member programs may have multiple tiers, for example silver and gold members, each with different benefits.
Are you wondering what the future of e-commerce marketing will look like?
WordLift's latest article draws a clear picture:
On- and offline, multi-channel, cooperative data modeling and curation will become an inevitable part of the road to success.
https://wordlift.io/blog/en/digital-product-passport-implementation/
While working on some product variant markup I noticed the Rich Results Test was showing errors because the variants don't have images of their own.
Shouldn't these be inherited from the ProductGroup @rrlevering ?
Seems a bit verbose to add the same images to all the variants if these don't have images of their own.
We're good to go folks - Product variant markup now generates Rich Results, including:
- aggregate rating (reviews)
- price range
- item availability
It's safe to start making the switch from schema.org/Product to schema.org/ProductGroup for all your product variants, you won't lose your Rich Results.
After 11 years http://schema.org's UI is getting a refresh!
https://1-dot-schemaorgtest-425516.uc.r.appspot.com/
If you've got any feedback, now's the time to say it.
breath in bass
