It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?

@alahmnat yeah, but I guarantee you if MSNBC knows about this, they're sitting here wondering how they can pay money to artificially boost their viewership, like whether they can set up bot-chains to boost their toots. Toot-boosting if you will. If they tried that kind of garbage on their *own* instance they'd get de-federated real quick. I think brands will be really hesitant to dive in.