We have fucked up Computer so badly, in that regard. Instead of building user trust, allowing for swift deployment of necessary fixes and new features that genuinely makes the user's life better, The Update has become something to be feared.

For pretty much anything with a connection to the internet, too; your mobile phone, your laptop, your television, your fridge, your car, your thermostat.

Everything you use might suddenly start showing ads. Or stop working entirely because whatever 'cloud' service it depends on stops being available.

Such potential, all wasted for more ad revenue.