Bruce Lawson ✅ ♫ ♿ ✌️♂️✊3d ago
"Marketers chose the slogan after consulting an AI tool, looking for suggestions... It turned out some managers who approved the campaign never opened the email attachments showing the marketing material." https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm

The Guardian
Show threadJonathan Dresner3d ago
@brucelawson I don't find that entirely credible, given that we know the CEO of starbucks Korea is a full-bore right-wing bastard who would entirely go for the unsubtle 'humor' of the stunt.
Show threadBruce Lawson ✅ ♫ ♿ ✌️♂️✊
@jondresner maybe; I know nothing about the Starbucks CEO
Jun 6 at 3:55pmWeb
Show threadJonathan Dresner3d ago
@brucelawson Cartoonist Ryan Estrada did a commentary on this when the incident first happened:
https://bsky.app/profile/jondresner.bsky.social/post/3mmjntyfle22p
Jonathan Dresner (@jondresner.bsky.social)

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