"Marketers chose the slogan after consulting an AI tool, looking for suggestions... It turned out some managers who approved the campaign never opened the email attachments showing the marketing material." https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm

The Guardian
@brucelawson wow, reading the article the consequences here are *bad* 🫣
@andypiper @brucelawson worse than bad, this is the sort of thing that can affect sales in a country for a couple of generations. The most immediate equivalent that I can think of is the Hillsborough disaster in the UK, where, to this day, the Sun newspaper (that lied and spread the police/government line) has very low sales in the Liverpool area, over 30 years on.