Ben FrancisMay 27
AI needs the open web, but it also poses an existential threat to it. LLMs rely on the content that humans create for their training, whilst also undermining the business models that incentivise people to create the content in the first place. https://nicolasbouliane.com/blog/death-by-ai
AI is killing All About Berlin - Nicolas Bouliane

They used my work to train their AI, and now they're using their AI to put me out of work.

Show threadBen FrancisMay 27
Where does this lead? It seems like either:
a) People stop making websites, LLMs are trained on the output of LLMs and the models collapse
b) Some other business model emerges to fund the web beyond ads
Show threadGabriele Svelto
@benfrancis one possible outcome is someone steals Google's lunch. These large companies have been floating for years with increasingly bad products purely thanks to monopolistic practices and network effects. If they become bad enough that they kill the network effects it might be enough for something else to take their place. And as we know the giants in our sector appear invincible and eternal until they quickly fade into obscurity.
May 27 at 11:55amWeb
Show threadBen FrancisMay 27
@gabrielesvelto Possible yes, but either way AI eats the web. How can the web survive and thrive post-LLM?
Show threadGabriele SveltoMay 27
@benfrancis I think it eats the web based on discovery via search engines and the associated SEO. After all content farms existed long before LLMs and served the same purpose, we only turbocharged that process. So what comes next is going to be different, probably curated, and I see first-party ads coming back in full force. If Google isn't sending traffic your way why let them take a cut of your ad revenue after all?