ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months

A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.

PPC Land