Originally, it was build reach, deliver frequency, and let results follow. Now it requires more explanation, more strategy, and more proof.
#marketingstrategy #mediasales #digitalshifthttps://georgefeola.io/why-broadcast-sales-feels-harder-than-it-used-to-because-it-is/?utm_source=mastodon&utm_medium=social&utm_campaign=broadcast_sales_shift&utm_content=meme