Jon PENNYCOOK#CAMRA seem to be about to create confusion - their new strategy promotes "live beer", rather than "real ale". The two are the same thing, but their very name includes the words "Real Ale". I don't see how this rebranding helps consumers find real ale rather than "fresh beer"/"craft ale"/"nitrokeg". And then they also mention "cask beer". We need a single unifying term rather than three.
