"Your backpack got worse on purpose" Most brands are owned by a handful of companies, and that's why everything is terrible now. You can't spend more on a better product, because there are no better products no matter how much you spend.

https://www.worseonpurpose.com/p/your-backpack-got-worse-on-purpose

Your Backpack Got Worse On Purpose

In 1986, a corporation that made women's lingerie bought every backpack brand you've ever trusted.

Worse on Purpose
@sarahdalgulls
Sounds like a localized (USA) problem - I am immensly happy with my Deuter backpacks and my Osprey 35L.
@iddinev @sarahdalgulls Deuter changed the product line in small bike backpacks a lot... I really liked mine, but the new ones don't have the same comfortable back. I have now switched to Osprey, it's slightly better than the new Deuter but not as good as the old one. My partner bought a used Deuter to replace the completely worn out one (I guess after about 20 years of daily use).