Real conversation I had last week:
Prospect: "Do you integrate with [obscure software]?" Me: "Probably not. Do you actually use it daily?" Prospect: "...no, but it's in our stack." Me: "Would you trade 20 unused integrations for 3 that work flawlessly?" Prospect: "Where do I sign?"
Stop optimizing for theoretical edge cases. Start optimizing for daily reality.
Prospect: "Do you integrate with [obscure software]?" Me: "Probably not. Do you actually use it daily?" Prospect: "...no, but it's in our stack." Me: "Would you trade 20 unused integrations for 3 that work flawlessly?" Prospect: "Where do I sign?"
Stop optimizing for theoretical edge cases. Start optimizing for daily reality.